00990cam a2200241 4500 623071450 TxAuBib 090710s2010||||||||||||||||||||||||eng|u 2009027814 9780385528757 0385528752 DLC DLC DLC TxAuBib Heath, Chip. Switch : how to change things when change is hard / Chip Heath and Dan Heath. 1st ed. New York : Broadway Books, 2010. 305 p. ; 22 cm. Includes bibliographical references (p. [267]-292) and index. Three surprises about change -- Find the bright spots -- Script the critical moves -- Point to the destination -- Find the feeling -- Shrink the change -- Grow your people -- Tweak the environment -- Build habits -- Rally the herd -- Keep the switch going. Change (Psychology.) Heath, Dan, 1973- TXHAP